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    Friday
    May062016

    Samsung - Future Visions

    Predicting the future is a notoriously risky game. But if you're at the vanguard of innovation in your given field, it's easier to understand which ideas could become real possibilites and where these possibilites could become reality.


    Samsung know how technology and innovation work, so as part of their quest to Inspire the World, Create the Future, they assembled a set of thought leaders, technology innovators and academics to isolate living concepts that they believe will be future realities and how they will solve the problems exposed by a changing environment and a fast-growing global population.


    Top PR and marketing agency TaylorHerring asked us to provide them with classy visual collateral as the centrepiece for their multi-platform campaign, created for Samsung to help build fame and awareness for their SmartThings around their UK launch.


    Taylor Herring's Creative:

    "The product SmartThings allows people to remotely control elements within their homes, such as switching on lights, turning up the thermostat or unlocking the backdoor, all via a simple app on their phones – a lifestyle innovation which would have been considered inconceivable for most of us 25 years ago. As the product represented the dawn of ‘futuristic living’ today in the here and now, we decided to root our creative in a report looking at how we may live in the future – up to 100 years’ from now."


    The Result: The news story and pictures were widely distributed to media and was picked up by publications including The Metro, The Mirror, The Sun, The Star, The Express, The Independent, The Daily Record, as well as 3 pieces on the MailOnline and other popular sites such as AOL, BT and ITV. 100+ pieces of coverage across print, online and broadcast media – including 7 x national print and 12 broadcast interviews including Sky Sunrise and BBC World Service.

    Super skyscrapers: carbon nanotubes and diamond nanothreads will help us create towering megastructures that will dwarf today’s skyscraper

    Underwater cities: are likely to become a reality – using the water itself to create breathable atmospheres and generating hydrogen fuel through the process

    Colonise space: first the Moon, then Mars and then far beyond into the galaxy

    Personal flying drones replacing cars and travelling holiday home: some of us will be travelling skyways with our own personal flying drones instead of using cars, with ‘drone mules’ strong enough to carry entire homes around the world for holidays, for a true ‘home away from home’ vacation experience